Author: Megan A. Lloyd
Advertising remains the same road with public hearings and will move to the Internet, leading to new forms of digital advertising. Increasing the speed of broadband connections and increase the penetration of access to the network migration to explain the entire investment world internet advertising.
In 2009, real investment estimate Spanish advertising market decreased by 14.9%, according to Infolded. However, the contribution of Internet advertising has increased by three points between 2008 and 2009. In addition, last year, internet advertising expenditure exceeded the radio and magazines, to fill the third place with 654.1 million Euros, behind television (2.3682 billion) and newspapers and Sunday (1243 million Euros). This year, we expect the growth in Internet ad spending of about 10.8%.
Generalist television could grow 1.5% this year, which means that commercial television will be absorbed not only life money cannot go to TVE but has also taken part of the investment gone to other media.
It is also expected to moderate growth for Cinema center, which will thus the long crisis that has life, driven by 3-D film and digitizing grew out of the room. Mobile advertising will also see growth this year and expected 10.9%, but the numbers start small.
Expectations investing in new forms of Internet communication such as blogs, social networking and online video continue to grow continues. Investment estimates for social network now at 17.6 million Euros. Evolution is similar, although somewhat reduced in scale in the case of blogs with an estimated investment of 8.3 billion Euros this year. Video on the Internet can capture 13.8 million Euros this year.
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Posted in Advertising | Tags: Ad spending, advertising, advertising market, internet advertising, Internet Media, investment