The competition between Google and Facebook also appear on the screen of the competition on the display and advertising dollars for the portability of data, for possible e-mail. But where the friction of war is will be played at all or does not exist in a cellular network, in particular by the growing dominance of the intersection of mobile, ad location, and business.
The reason is simple: the amount of time that consumers give their mobile mechanism to grow at a rate much faster than that in accordance with a PC or TV. A study by the Yankee Group, U.S. consumers increased time spent per day to move almost 40% in 2009, while online activities decreased by 17% and TV and video showing a decline of 32%. In parallel, mobile ad spending is growing at a faster rate, projected at 48% in 2011 against 8.4% growth for online, according to remarketer. The marketers who want to stick with your audience will have to pay much more attention from now on mobile.
Google has spoken without hesitation from the “mobile first” and already has strong positions in space. Starting with the Android and absolute mastery of mobile search (more than 95% U.S. market share, according to Stat Counter), Google has collected an impressive series of mobile devices, including cellular network ad Mob, recommendations based on location, search and Google Maps products popular.
But as popular as search and maps are mobile users. Google still lack a key weapon that needs to assert its dominance with the growing trend towards social search, location-based marketing and social commerce: an interesting product for social sites.
According to comScore, social networking is the fastest growing mobile business, up 240% year over year between application users, and 90% among those who access the Internet from a mobile browser. This is where Google itself is a big loss compared to Facebook.