Author: Megan A. Lloyd
Cloud Computing Solutions e-commerce are the main drivers of online business among SMEs in traditional trade, and for managing an online store easily without computer skills and web design.
The data, obtained from a sample of over 2,500 companies, shows that SMEs dealing in Fashion & Accessories (14.73%) are the best are leveraging online sales channels, followed closely by the Food and farther from the Computer, Audio & Video, Sports, Beauty and Gifts.
As for place of origin, most businesses that market their products and services via the Internet come from Catalonia (23.13%) and Madrid (22.64%). Followed by Valencia and Andalusia. By contrast, companies located in Cantabria, Asturias and Extremadura are the least represented are for sale online in comparison with the rest of Spain.
26% of companies with fewer than ten employees have a website and a quarter and sell online, allowing them to find new avenues of Internet access to customers and potential customers to deal with the fall in consumption, which according to sector is around 7%.
In addition to electronic commerce, Spanish companies use the Internet to display their product catalogs and price lists or strengthen their customer service, allowing them to also increase their transactions off line due to the influence of the Internet in the habits of consumers. Currently, it is estimated that one in every two purchases is influenced by online information searches.
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