Take the results of a simple project noun verb is sometimes difficult. This not only happens when it comes to direct marketing strategies, but also in the campaigns to be carried out through social media.
Most companies and online vendors are concentrating their efforts on cultivating a large number of users on social networking sites, believing that success is counted by number of fans or the amount of messages, opinions, and tastes and needs them. In fact there are other important parameters that have to do with user experience and connections.
Being aware of the numbers is only part of the whole story, since what is essential about the experiences of users with the brand, product and service, to define the situations and desired outcomes.
To analyze and understand all this, know that cultures and people are very different, but at the time of treatment and customer service must be made equally.
E-commerce social notes, online consumers are those really important and central to the theater marketing and advertising. They are the ones they should ensure the best experience and offer the best means of approach.
A good example of the high rate of consumer participation in social networking sites, they give the news pages, where the interaction of people, especially in the age to 35 years, is very high in this way and is very about participation in traditional newspapers, which occurs in adult age, most between 50 and 60.
Similarly, and according to a report from NHL.com, visitors to Facebook are reading articles at a rate of 92% more, and spend time in an 85% increase in the site and videos are 86% more. The generation of visitors has reached 36% more than elsewhere.
There are some recommendations that can help optimize social media strategies:
1. Implement tools that facilitate the user’s relationship with the content of the site and the possibility that share it with others. Make very visible information through social networks.
2. Put items such as share button near attractive content, avoiding the visual clutter. This improves click-through rates of about 3 to 5 times according to Facebook.
3. Publish new and updated content of general interest and of a human and emotional touch the hearts and minds of users.
4. Integrate plugging feeding activity or recommendations. It should be possible to highlight the most popular content on your site and get people to see more items. This will generate information and opinion on the same page.
5. Use some form of live communication with users, to be attentive to them and make them feel ventures and information is better distributed and has proximity to consumers.
Undoubtedly the biggest challenge for any online retailer is to gain the attention of users and potential customers. Being in continuous relationship with them and participate in its dialogues, will best its presence in social media, you should remember that it takes creativity, relevance, value and consistency.
In an analysis by Simooms, we studied more than 1200 million tweets in the course of two months and found that Twitter is becoming an issue of system information, rather than a social network.
Simooms found that 29% of the tweets generate a reaction, usually in the form of an answer or Rewet, and the vast majority of all responses reach 19.3%. Of these, 92.4% occur in the first hour and in the second hour reaches only 1.63% and no longer has almost completely reactions in the third hour, with 0.94%.