Jesuskana Finance Tips

According to a survey conducted by Google and OTX, consumer research company, 35% of American users to search and started Christmas shopping in August. This also coincides with data reported by the New York Times that spoke of the aggressive policies of the stores this year during his campaign of “black Friday” in which the Americans advanced Christmas shopping at the best price.

This year, retailers plan to use social media and connect with customers rather than through direct mail marketing. Social media has become an integral part in marketing campaigns for large corporations but it is important to learn to differentiate each of them is different and should be used differently.

SocialTwist The company conducted a study analyzing the millions of recommendations submitted by the application “recomiéndaselo to a friend” and got some surprising results on the two giants of social media: Facebook and Twitter. Facebook dominates the recommendations with 78%, but MySpace has a significant 14% market share, this figure could increase with the launch of its makeover. For his part, Twitter only accounts for 5% of that market that could lead us to believe that, as they say the data, 90% of Internet users rely on the recommendations of friends, and Facebook would be the winning horse in this race.

However, despite the fact that Facebook is a leader in this area, Twitter has a top position in the ranking of visited links, 287% vs 1904. These high percentages are due to the viral nature of the recommendations of social media. Each link provides not only recommended but click as many friends have similar tastes and they trust what they tell their friends. With all this Twitter becomes an essential tool to achieve a successful social media campaign.

Each channel must be individually assessed to be taken into account in the Christmas campaigns, but recommendations online account for only 24% of market share, instant messaging and 18% email 55%, showing that retailers should seek to do creative campaigns using the means with which to more effectively reach your target audience.

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