Author: Megan A. Lloyd
Viral marketing is a term used to refer to marketing techniques that seek to exploit social networks and other electronic means to produce exponential increases to reinforce a brand name you (Branding ). Through a process that mimics the spread of a viral marketing computer virus has spread across the web.
Is usually based on word of mouth through electronic means, using the effect of ” social network ” created by the modern Internet and mobile services to reach large numbers of people quickly.
The term is also used to describe viral marketing campaigns based on undercover Internet marketing, including the use of blogs, seemingly amateur sites, and other strategies designed to create buzz for a new product or service.
Often, the goal of viral marketing campaigns is to generate media coverage with stories “unusual ” for a much higher value than advertising budget for the advertising company.
The term viral marketing refers to the idea that people will pass on and share interesting and entertaining content. This technique is often sponsored by a brand that seeks to generate awareness of a product or service. The viral ads often take the form of funny video clips, or interactive Flash games, images, and even text.
The increasing popularity of viral marketing is due to the ease of implementation of the campaign, its relatively low cost, good ” targeting ” and a high response rate and high. The main advantage of this form of marketing is its ability to get a lot of interested potential customers at a low cost.
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