With the internet the power of the recommendation has been multiplied by thousands and the social networks is an additional phenomenon. Thousands of short contents talking about something that someone finds and could be very useful.
To do business on the Internet must be saying something online, distributing content where people are, and social networks are a good place, especially Facebook and Twitter where millions of people are active every day.
In social networks are sharing much valuable content that search engines need to take into account not only web pages, blogs, forums, videos, wiki, etc. How it will affect the SEO?
Doing business online with social networking has changed the whole way to use internet for business. We could say that social networks are becoming the record of our tastes as citizens online.
Businesses to target their marketing campaigns need to know the tastes, preferences, friends frequent, etc., and social networks that element is at hand. Has the advertising business for them.
But the search engine will have rules, parameters of “what content to show in the first place.” As in the ordinary SEO have to follow some guidelines in the social SEO open to pursue other “clicks” like “is taken into account?
There are experts who study the behavior of users and the operation of the engines themselves to advise their clients about the way we have to adapt their content for better positioning. However with the incorporation of the social map data, positioning tactics they use can no longer be useful, or at least partially.
In social networks we see people especially communication, achieved a large audience Do your content will be most favored by the search engine?
There is something that cannot be avoided, the quality, but that is precisely the dilemma on the Internet, much of what we think of as a traditional way of thinking becomes less important, and at once insignificant is the most important quality?
If there is anything we need to do very often is to be expressive. Doing business over the Internet will remain for a long time information and information systems.